Saturday, June 14, 2008

Reducing Package Size: What's the catch?

Some companies are reducing their packaging and playing off the reducing the ecological footprint aspect. Is it to make us feel better about buying their product, or is it their way of compensating for the price increase of raw materials and food. Well, I guess some things are better off with smaller packaging, but some products are being changed without the consent of the consumers, they are just trying to cut costs. This article shows an interesting point in package size and the ultimate affect of reducing package size. And if you are unsatisfied, voicing your dissatisfaction to the company's website is in order. Great article.

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