I have used Preserve Toothbrushes for a couple of years now. What's the big deal about them? Well, rather than disposing of them, the company actually takes them back at no extra cost to you. They break it down and recycle the toothbrush to create the handle and put in new bristles! They have a line of products, not just toothbrushes. It's one less thing to throw in the trash! Please check out their website here.